Logo Design Process
Logo Creative Brief filled out
Three logo forms in black and white (grayscale when applicable) are formed. We produce in black and white because – 1. It ensures the logo can be reproduced in one color and 2. because our experience has shown us that going straight to color can prolong (add more cost) to the logo project (people have certain adversities to certain colors – and overlook the great logo forms because of adversities to those colors)
One of the logo forms must be selected at this point. Minor modifications (font styles, slight adjustments) are able to be made to ONE of the logo forms.
Colors. 6 Color options are designed and presented (6 only if needed). Minor adjustments in color can be made with client input.
Once the correct logo form and colors are selected, We will create
commonly used formats. Here is what the basic package we give to every logo client: PDF (saved as a true vector in CMYK)
PDF of 1 color version – CMYK
JPG saved as RGB
JPG saved as CMYK
Transparent PNG saved as RGB
All forms should then be zipped and sent to the client. Plus fonts fonts used in the logo.